Accelerated Mobile Pages Overview
As more and more commerce and internet usage moves to mobile devices, companies are increasingly looking to optimize their pages and features for these users. In the epic struggle to gain as many readers and consumers as possible, businesses are adopting as many strategies as possible to get ahead. AMP (Accelerated Mobile Pages) are the most recent tool critical to acquiring large numbers of new readers. Without AMP features on your website, you are leaving users on the able and will not capture the full potential audience.
AMP HTML is an open framework that is promoted by Google with the primary purpose of speeding up mobile web pages and helping them operate more dynamically. The AMP framework is constructed entirely from existing web technologies, allowing websites to build extremely high functioning and light-weight webpages. More and more large technology and media companies are now adopting AMP. In fact, Twitter, Pinterest, WordPress, Chatbeat, Parse.ly, Adboe and LinkedIn all came together for the AMP project.
They are utilizing the technology not only due to its obvious technical advantages, but also because they can appear in more mobile Google searches and be better integrated with the rest of the web. Not only are readers benefiting, but publishers of content are also benefiting. The AMP standard provides additional tools for companies to monitor their readers and understand the use of their content. This results in better business intelligence and increased publication of content that is well liked.
Google is now placing a heavy emphasis on highlighting AMP web pages in its mobile search tool. Whereas in the past, users searching Google on mobile phones could anticipate a search identical to one on laptops or desktop computers, today the situation is completely changed.
Now, Google is highlighting pages on its mobile search with AMP technology and light-weight architecture. Google knows that these sites are much easier to open, view and insert data. They respond quicker to inputs and the formatting on the page is standard for mobile devices. For that reason, they point Google searchers to these pages. AMP pages rank much higher on mobile searches and are much more likely to be on the first page. For marketers, neglecting to convert pages to AMP is malpractice.
Facebook is also getting into the action with its own format to improve mobile web searches. It’s Instant Articles use an HTML5 format optimized for fast mobile performance. These Instant Articles display content within Facebook pages for easy reading. They are extremely light, mobile and dynamic. Media companies (such as the New York Times) that have adopted Instant Articles formatting see a much higher rate of reading articles.
Instant Articles are also optimized to make publishing easier. Publishers can use RSS feeds to upload content rapidly onto the Facebook platform and instantly distribute
content to millions of people around the world. Not only that, but publishers have additional tools to map who is reading their content, for how long and using what browsers or devices. With this knowledge, publishers can improve their pitch to marketers and help to increase their revenue per user. In addition, page views go up so total revenue is increased. Instant Articles makes life easier for the user and improves the business of the publisher.
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